Taylor Swift, Travis Kelce and the NFL | In The News

(AP) According to a Skyscanner Travel Trends report, 44% of Americans polled would take a short flight to see their favorite musician or band in concert, with 18% saying they’d fly farther. That rises to 60 percent if it means paying less for concert tickets.

In 2024, these gig-trip travelers combine their curiosity for new experiences and desire to explore the world with their love of their favorite artist to craft once-in-a-lifetime vacations.

One show definitely fueling global travel, the record-breaking Taylor Swift Eras Tour resumes this month with 85 sold-out stadium shows in Asia-Pacific, Europe, Canada, and the United States.

Will Travel for Taylor

In 2023, Swift’s tour traveled to 20 American cities, where concertgoers averaged $1,300 of spending on travel, hotel stays, food, merchandise, and costumes, creating a total U.S. economic impact of more than $10 billion. According to Hotels.com, the average Swiftie stay is 2.5 days, resulting in sold-out hotels and jam-packed cities wherever the tour goes.

“Almost 70% of those we surveyed say they are more likely than ever to travel to a concert outside their hometown, while 44% would travel to take in a concert as an excuse to visit a new destination,” says Melanie Fish, chief trend tracker for Expedia Brands. One of those travelers is Alana Paris, a Florida resident who, along with her friends, preregistered for different Europe Eras Tour dates in the hopes of securing summer concert seats.

“We were selected for the ticket sale lottery for the Madrid show. I’ve never been to Spain, so we are making a vacation out of it,” explains Paris. “We’ll spend three days in Barcelona and then head to Madrid for three days, ending with the concert.”

With a majority of the Eras Tour dates in 2024, fans continued to try to secure tickets even if they struck out previously. For example, Christina from Southern California, who couldn’t get any United States tickets but could purchase for a Switzerland show, combined her desire to see Swift perform with a European summer vacation.

“We’ve never been to Switzerland, and I thought, why not? Over three weeks, we’ll travel to Portugal, Spain, and Switzerland with two other families. The moms will attend the concert while the dads stay back with the kids for the night,” shares Christina, Founder of Rosy Respark and a self-proclaimed huge Swiftie.

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At 3News, we’re not here to tell you the news, we’re here to share the stories that you say matter most to you. Share your ideas, thoughts, concerns and engage in conversations about the communities in which we all call home.

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