Quit Lying Saying You Create Brand Identities

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FishEYeTelevision
Published
In this video, we explore the difference between identity design and branding and make the argument that identity design is not branding. We argue that identity design is just one part of the branding process, and that it's important to be clear about the specific services you offer and not to overstate your expertise.

Do you ACTUALLY create brand identities or do you design logos? Be honest!

Join us in one of our upcoming workshops in Europe. Details here:
https://www.eventbrite.com/e/the-futur-euro-tour-2023-business-branding-workshops-tickets-472735333107

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://thefutur.com/shop

Shorts Playlist:
https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI
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Category
Fly Fishing
Tags
the futur, how to, strategy