The BRAND STRATEGY of the BENETEAU GROUP (english version)

Eighteen months ago, Jérôme de Metz, CEO of the Bénéteau Group, launched the Let'Go Beyong Plan, a vast strategic plan concerning both the strategy of the brands and the product offer, as well as the reorganization of the industrial tool and the service offer of the world's number two in the yachting market, known under its Bénéteau, Jeanneau, Prestige, Lagoon, Excess, Delphia, Four Winns, Scarab and Wellcraft brands. In this issue of Eco Yachting, ActuNautique Yachting Art's Yachting and Nautical program, Gianguido Girotti, the Bénéteau Group's Deputy Managing Director in charge of brands and products, presents the concrete implementation of the Let's Go Beyond plan in this area, on the occasion of the Paris Boat Show 2021....
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