Crafting Excellence, A Rapala Legacy

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FishEYeTelevision
Published
In a world full of great fishing stories, ours is one of the best-known. You might have heard of it – it started in 1936, with a hungry Finnish man looking for a way to catch more fish. That man was Lauri Rapala, and he was about to design a lure that would forever change the sport of fishing.

In this video you get a behind-the-scenes look at the making of Rapala hard baits! Join us as we walk through the factory and meet the passionate product development team behind these world-renowned lures. Watch how each hard bait is carefully crafted with precision, from design to final touches, to ensure top quality and performance on the water. Discover the craftsmanship, innovation, and dedication that go into every lure before they leave our factory and get shipped out to anglers all around the world!
Category
Fly Fishing
Tags
Rapala, lure, fishinglure